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Website Usability


Website Usabilityshadow
In this competitive market, if your site’s not easy to use, customers won’t bother with it. Your goal is for people to find your site, use it and leave satisfied. Website usability ensures users have a positive experience while visiting your site.

What is Website Usability?
A website’s usability is the ease with which visitors can use the site and achieve their goals. The overall goals of usability involve presenting information in a clear way, making the correct choices obvious, removing ambiguities and placing the most important things in the right places on the site. If people are frustrated or confused by your site, they’ll go elsewhere and it’s likely they won’t return.

Benefits of Website Usability
  • Improve conversion rates
  • Increase sales
  • Strengthen your brand’s image

What Prima eCommerce Can Do For You
Prima eCommerce’s website usability services will help you make tremendous improvements to your site that result in happy, satisfied customers.

Using our expertise and knowledge, Prima eCommerce’s team will analyse and evaluate your site’s usability. We begin by looking at the requirements of typical users and experiencing the site from their perspective. We will examine the tasks, processes and navigation routes that users go through on your website. In addition to these qualitative results, our tracking technology will provide quantitative data, such as where visitors enter your site, how they navigate and when they leave.

Prima eCommerce’s team will look at your content and page layout to ensure the site is communicating the right message and is clear, logical and easy to use. We’ll also evaluate the site to ensure it’s accessible to all potential users.

Our website usability services are available for existing sites as well as new sites. Our usability report will identify problems big and small, though many can be corrected easily. You’ll see remarkable results – improved customer satisfaction and conversion rates.

To ensure your site is creating satisfied customers, call us today at 0845 111 0574.