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Product Data Feed Management


Product Data Feed Managementshadow

Want to get your product in front of consumers when they’re looking to buy?

Shopping comparison sites like Google Product Search and Shopping.com are making it easier than ever for bargain-hunters to find good deals – and making it easier for your products to reach customers. But first, your products need to be entered into these shopping search engines. That’s where product data feeds come in.




What is Product Data Feed Management?

Product data feed management is the process of inputting your product data into comparison shopping engines. These shopping search engines – including Shopping.com, PriceGrabber, and Google Product Search – drive targeted traffic to your site.

Shopping comparison sites are making it easy to hunt for bargains. Users can compare products, features and prices on one easy site before making a decision. When the consumer chooses a product, he’s taken to the checkout page of the merchant’s site.

Benefits of Product Data Feed Management

  • Increase targeted traffic, conversion rates and sales
  • Get your products in front of the right audience
  • Complements SEO and other marketing efforts
  • Cost-effective

What Prima eCommerce Can Do For You

Take advantage of these shopping comparison sites by ensuring your products are listed. But before your products can appear in the search engine’s results, they must be submitted through a product data feed.

Submitting this product information to shopping comparison sites and managing the data feeds can be a huge, time-consuming task. But with Prima eCommerce’s product data feed management service, we’ll handle everything for you.

Prima eCommerce will prepare, optimise and submit your product data feeds to shopping comparison sites. Then we’ll monitor the campaign, measure and evaluate its performance, and make adjustments as they’re needed. Prima eCommerce offers data feed preparation and submission services for Yahoo! Shopping, MSN Shopping, Shopzilla, Shopping.com and Google Product Search.

We’ll manage the product data feed, making sure it’s written in the most effective format. Then we’ll optimise the data feed to ensure it’s full of keyword-rich titles and descriptions. This will guarantee that your products appear in the right categories and improve their rankings in search results.

Shopping comparison sites are a valuable avenue for reaching customers at the right moment – when they’re ready to buy. These sites lead to high conversion rates and improve SEO efforts.

To get your products in front of the right customers, call us today at 0845 111 0574.